Students will gain familiarity with findings from empirical investigations in the field.  

Students will receive a solid grounding in participatory action research and apply specific theory and strategies for change in a current real-life management or volunteer communication context, situation or setting.    

Students will gain expertise in understanding the different operating levels of strategic communication.

Students will critically analyze case studies in leadership.

Students will apply public relations and leadership strategies to disseminating messages in a real case study.   

Students will solve managerial problems among media-influenced organizations.

Students will learn to use principles of conflict resolution throughout the practice of public relations.

Students will apply case study research using a qualitative computer program in a qualitative method of inquiry.

Students will learn to synthesize materials into a cohesive academic paper.

Students will learn to give effective presentations to senior management.