MBA
672
Entrepreneurial Marketing
Hours
3.0 Credit, 3 Lecture, 0 Lab
Innovative Marketing tactics and strategies for launching new ventures. Topics include developing and analyzing competitive angles that make competitors irrelevant and best practices for marketing new products/services on a limited budget.
The Law of the Angle
Apply the Law of the Angle to identify promising start-up ideas and make other start-up ideas more promising.
Assessing Start-Up Businesses
Assess start-up businesses using the best practices of entrepreneurial marketing.
Identify Promising Product Ideas
Develop skills to identify promising product ideas using WOW! Groups and Six Hats analysis.
Low Cost Marketing Tactics
Identify low cost marketing tactics to introduce new products and promote start-ups.
Pitch New Business Ideas
Develop the skills to pitch new business ideas to investor, VCs, and potential buyers.