Research Methods
Hours
Semester
Research Methods
Major methods of research used in communications studies.
Research Methods
Application of Research Methods
Students will learn how to apply quantitative research methods to analyze problems, test hypotheses and recommend solutions.
Application of Research Methods
Data Collection
Students will learn quantitative approaches to discovery, their appropriate methods of data collection, and the subsequent tools for analysis.
Data Collection
Research Procedures
Students will learn methods of content analysis, survey, and experimental design. Statistical procedures will include descriptive statistics, cross-tabs, chi-square, Student's t-test, ANOVA, correlation, regression, and exploratory factor analysis. Other faculty may be invited to present their expertise in methodologies and statistical analyses.
Research Procedures
Scientific Method
Students will learn the scientific method of discovery.
Scientific Method
Research Methods
Students will learn how to choose the appropriate research method based on its strengths and weaknesses and their research question/hypothesis
Research Methods
Research Process
Students will understand the steps and procedures in the research process.
Data Analysis
Students will be able to perform data analysis and interpretation using SPSS.
Research Process
Presentation of Findings
Students will learn the process and format for presenting their findings.