Creating and capturing value through individual and organizational innovation; strategies to increase the flow of innovation and the probability of success.
Find an Elegant Solution
Create elegant solutions for customer pain.
Generate Creative New Ideas
Cultivate your ability to think creatively and generate new ideas.
Uncover Customer Pain
Find potential customers with significant, enduring pain to be solved.
Validate the Entrepreneurial Opportunity
Evaluate and verify that the idea will lead to a successful new venture.