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Course:
Advanced Brand Strategy
MBA
660

Advanced Brand Strategy

Hours

3.0 Credit, 3 Lecture, 0 Lab

Prerequisites

Brand Management Strategy

Semester

Fall
Strategic market analysis and development and implementation of a strategic marketing plan for a new product, new business, or an ongoing operation.

Principles of Brand Strategy

Learn and appreciate advanced principles of brand strategy.

Gain a Deeper Understanding

Learn about 50 constructs for gaining a deeper understanding of a situation.

BrandPoint Process

Learn a strategic planning model called the BrandPoint Process.

Real-Life Marketing Analysis

Prepare for real-life marketing analysis and brand planning cycles.

Innovative Thinking

Become more innovative in strategic thinking and strategic plans.

Strategic Planning for a Business

Develop a full-blown strategic plan for a live business complete with analysis, insights, and recommendations, specifically including the BrandPoint and TouchPoints for the business.