International Marketing

Hours

3.0 Credit, 3 Lecture, 0 Lab

Institutions and techniques related to marketing goods and services in other countries: international dimensions of product, price, distribution channels, and promotion as they are adjusted to meet social, cultural, and political environments found in other countries.

Case Method Skills

Develop/improve verbal/written case method skills related to international marketing.

Marketing Concepts in International Contexts

Be able to apply marketing concepts (4Ps, research, etc.) in current, cross-cultural and/or international contexts.

Managing Foreign Markets

Learn skills necessary to enter and succeed as a manager in a foreign market.