MBA
639
Prod Dev: Market to Concept
Hours
3.0 Credit, 3 Lecture, 0 Lab
Strategies, processes, tools, and methods in product development, focusing on initial stages of market and competitive assessment to concept development.
Consumer Analysis
Experience a consumer analysis of the marketability of a product.
Market Research
Perform actual market research on a proposed product.
Market Potential
Determine market potential, pro-forma financial statements and manufacturing methods for proposed product.