Entrepreneurial Analytics

Hours

3.0 Credit, 3 Lecture, 0 Lab

Semester

Winter

Analysis of expected profitability of startups. Students collect and analyze data to estimate customer demand, cost, and profit and then make decisions to help startups profitably enter and compete in markets.

Experiment

Design and execute experiments to test hypotheses about customer pains and solution.

Estimate expected profitability

Calculate expected profitability of an innovation based on analysis of customer demand, revenue, cost, and competition.

Launch / No launch

Decide whether to launch a new venture based on analysis of profit and entry barriers.