Entrepreneurial Innovation

Hours

1.5 Credit, 1.5 Lecture, 0 Lab

Management of the class of business problems characterized by uncertainty. Design and execute experiments to dispel uncertainty. Learning by experience with entrepreneurial innovations. Find an unknown need, solve it, and validate the innovation with target customers.

Experiment

Design and conduct experiments to dispel uncertainty about customer needs and solutions.

Unknown Needs

Gather ethnographic data about people and exercise empathy to identify unknown, unmet needs

Creative Solutions

Generate creative ideas for solutions to customer needs

Prototype

Test the efficacy of solutions to solve customer needs with prototypes