Hlth Behavior Change & Comm.

Hours

3.0 Credit, 3 Lecture, 0 Lab

Semester

Winter

Learn health behavior and communication theories. Using theory-based approach, develop strategies that employ digital and visual information to influence health behaviors. Apply industry-standard software tools to design and execute health marketing and media campaigns.

Theories

Identify and describe health behavior change and health communication theories

Explaining Health Behaviors

Correctly use theory to explain and predict health behaviors

Developing Interventions

Apply theory to the development of public health interventions and communication messages

Using Software

Use industry-standard software (e.g., Adobe Photoshop, etc.) to communicate a public health message

Social Media

Apply a theory-based approach for using social media (e.g., youtube video) to communicate a key public health message

Cultural Competence

Explain the value of cultural competence in theory-based health communication programs and in implementing and evaluating theory-based programs