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Department:
Communications >
Course:
Integrative Persuasive Comms
COMMS
625

Integrative Persuasive Comms

Hours

3.0 Credit, 3 Lecture, 0 Lab
Persuasion theories and links to practice of integrated communications, including promotion, advertising, public relations, direct marketing, and branding.

Theory

Students will examine theories and research pertaining to persuasion as well as the broader perspective of social influence. 

Perspective

Students will gain a social scientific perspective, and will incorporate theory that will prove useful in generating strategies to promote attitude change in a variety of communication contexts.