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Business Administration Courses

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MBA 672 - Entrepreneurial Marketing

Innovative Marketing tactics and strategies for launching new ventures. Topics include developing and analyzing competitive angles that make competitors irrelevant and best practices for marketing new products/services on a limited budget.
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MBA 671 - Creating New Ventures

Learning the critical skills to create a successful new venture by validating an initial idea and business model in the field.
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MBA 670 - Innovation & Entrepreneurship

Creating and capturing value through individual and organizational innovation; strategies to increase the flow of innovation and the probability of success.
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MBA 669 - Entrepreneurial Strategy

Developing and applying strategies in emerging businesses, focusing on strategic business models, capital acquisition, and competitive differentiation in new businesses, especially e-businesses. Students consult directly with businesses.
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MBA 665 B - Adv VC/PE Strategies, Part 2

Applied experience in venture capital and private equity, conducting due diligence on clients, industry, competition; observing and participating in deal structure; tracking progress of funded client companies.
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MBA 665 A - Adv VC/PE Strategies, Part 1

Applied experience in venture capital and private equity, conducting due diligence on clients, industry, competition; observing and participating in deal structure; tracking progress of funded client companies.
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MBA 664 - Venture Capital/Private Equity

Academic and applied experience opportunities focusing on venture capital and private equity industries, capital acquisition, due diligence, management, governance issues, and best-practice decision making.
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MBA 661 - Global Business Negotiations

Cross cultural/national negotiations, increasingly important in today's global marketplace, are unique-- beyond language and geographic distance. This course teaches a framework of how bargainer characteristics and situational factors influence negotiation processes, which impact negotiation outcomes.
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MBA 660 - Advanced Brand Strategy

Strategic market analysis and development and implementation of a strategic marketing plan for a new product, new business, or an ongoing operation.
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MBA 659 - Business-to-Business Marketing

Examining the scope and challenges of business-to-business markets, including building and managing customer relationships and services, customer selection, B2B distribution channels, managing R&D and technical product development, new-product launch, positioning, and pricing.
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MBA 658 - International Marketing

Institutions and techniques related to marketing goods and services in other countries: international dimensions of product, price, distribution channels, and promotion as they are adjusted to meet social, cultural, and political environments found in other countries.
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MBA 657 - Brand Management Strategy

Develop the fundamental skills required to successfully manage consumer brands, including brand strategy and development, P&L management, portfolio creation, AC Nielsen analysis, product innovation and competitive strategy.
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MBA 656 B - Advanced Marketing Analytics B

An immersive experience in marketing data and analytics. Students work on analytics projects for a variety of companies focusing on developing data products.
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MBA 656 A - Advanced Marketing Analytics A

An immersive experience in marketing data and analytics. Students work on analytics projects for a variety of companies focusing on developing data products.
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MBA 655 - Consumer Behavior

Improving managerial decisions by gaining an in-depth understanding of consumers. Topics include transproduct consumer needs, perception, information processing, persuasion, decision-making, and post-consumption evaluation.
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MBA 654 - Strategic Client Acq/Retention

Strengthening the art and science of persuasion and influencing in selling and interpersonal leadership skills to drive prospect decision-making towards mutually beneficial outcomes. Leading salespeople and buyers to build a long-term portfolio of loyal, strategic partners.
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MBA 653 - Intro to Marketing Analytics

Types of data and analytical techniques currently used in marketing. Students will be required to analyze a variety of datasets using software tools including Power BI, Azure Machine Learning Studio, and Sawtooth Software.
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MBA 650 - Marketing Research

Interpreting and using the results of market research, including evaluating the quality of the research studies as part of an overall assessment of whether a study???s result should be relied upon. Becoming familiar with advanced marketing research tools in terms of their purposes and how to use their results to improve managerial decision-making. Focus on using marketing research as opposed to conducting such studies.
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MBA 646 C - Cougar Talent Solutions

Apply techniques learned in prior Cougar Talent Solutions courses (MBA 646A and MBA 646B) by leading and mentoring student consulting teams within organizations to solve people challenges.
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MBA 646 B - Cougar Talent Solutions B

Apply topics learned from MBA 646A (Cougar Talent Solutions ??? Learn) through consulting projects and leadership roles within the Cougar Talent Solutions organization.
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MBA 646 A - Cougar Talent Solutions A

Learn consulting skills, project management, and change management principles needed to resolve the people challenges in an organization.
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MBA 645 - Intl Leadership and Strategy

Understanding national, organizational, and ethnic cultures and cultural frameworks used for business. Cross-country analysis; international human resource issues and working abroad; focus on the competencies and practices that characterize global leaders and how they can strategically manage people in a global setting.
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MBA 640 - Leadership 2

Understanding and building individual leadership skills required for a global business environment.
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MBA 639 - Prod Dev: Market to Concept

Strategies, processes, tools, and methods in product development, focusing on initial stages of market and competitive assessment to concept development.
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MBA 638 - Strategic Issues in Operations

Interface of strategy and manufacturing. Topics include: capacity and facilities management, work force management, quality management, technology management, vertical integration, manufacturing infrastructure, manufacturing interface with other functions, and incorporating manufacturing in corporate strategy.
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MBA 637 B - GSCM Consulting 2

The emerging rules of a global marketplace and their influence on key supply chain activities and processes. Preparing students for supply chain leadership and for engaging in a Cougar global supply chain consulting experience.
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MBA 637 A - GSCM Consulting 1

The emerging rules of a global marketplace and their influence on key supply chain activities and processes. Preparing students for supply chain leadership and for engaging in a Cougar global supply chain consulting experience.
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MBA 636 - Financial Modeling B

Use spreadsheets to structure financial deals including mergers and acquisitions, leverage buyouts, private equity, and venture capital deals.
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MBA 635 - Financial Modeling A

Use spreadsheets to value businesses and structure deals; master Excel, retrieve and interpret financial data; build discounted cash flow, market comparable, and precedent transaction valuation models.
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MBA 634 - Quality Management

Increase capabilities to lead and manage solutions to real-world problems in product and process management using quality management principles and tools. Focuses on real application of core principles and skills using continuous improvement, six sigma, lean, project management, and other quality tools and concepts to improve the quality of products and services in organizations and in personal lives.
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