When to Perform Market Research
Students will learn to identify whether marketing research should be performed in a given managerial situation.
Type of Marketing Research
Students will learn to determine the type of marketing research study that should be performed.
Avoiding Common Problems
Students will learn how to avoid the common problems that plague marketing managers when commissioning marketing research.
Avoiding Common Biases
Students should learn to avoid the common biases that influence managers when they consider the results of marketing research.
Students will learn to work more effectively in group.
Students will learn to communicate more effectively (both orally and in writing).