Product Development: Market to Concept
Strategies, processes, tools, and methods in product development, focusing on initial stages of market and competitive assessment to concept development.
MBA
639
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesGraduate standing as a student in business administration, mechanical engineering, or manufacturing, or instructor's consent.
 Taught 
Course Outcomes: 


Consumer Analysis

Experience a consumer analysis of the marketability of a product.

Market Research

Perform actual market research on a proposed product.

Market Potential

Determine market potential, pro-forma financial statements and manufacturing methods for proposed product.