Pricing Strategies
Introduction to frameworks relevant for making pricing decisions. An integrative approach to pricing strategies combining strategic, economic, marketing, and psychological considerations.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes: 

Factor and Cluster Analysis

Use factor analysis and cluster analysis to uncover and understand the segments in a marketplace.

Target Segments and Product Positioning.

Use factor analysis, partial correlation analysis, and means analysis to build quantitative hierarchical value maps to better understand the segment(s) we target and how to position product.

"Play to Strength"

Use hierarchical values maps to specify a “play to strength” marketing strategy.

Conjoint Analysis

Use conjoint analysis to design a new product or service.