Introduction to Marketing Analytics
Types of data and analytical techniques currently used in marketing. Students will be required to analyze a variety of datasets using software tools including Power BI, Azure Machine Learning Studio, and Sawtooth Software.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes: 

using software for predictive analytics

Demonstrate the ability to use software to constructive predictive metrics from business data.

Mapping opportunities and challenges in the field

Demonstrate an understanding of the opportunities and challenges of the emerging field of marketing analytics.

Designing and Analyzing organizational surveys

Design and analyze valid organizational surveys.