International Marketing
Institutions and techniques related to marketing goods and services in other countries: international dimensions of product, price, distribution channels, and promotion as they are adjusted to meet social, cultural, and political environments found in other countries.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes: 

Case Method Skills

Develop/improve verbal/written case method skills related to international marketing.

Marketing Concepts in International Contexts

Be able to apply marketing concepts (4Ps, research, etc.) in current, cross-cultural and/or international contexts.

Managing Foreign Markets

Learn skills necessary to enter and succeed as a manager in a foreign market.