Entrepreneurial Marketing
Strategies for start-up companies. Topics include marketing to investors, internal marketing, and marketing products/services without a marketing budget.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes: 

The Law of the Angle

Apply the Law of the Angle to identify promising start-up ideas and make other start-up ideas more promising.

Assessing Start-Up Businesses

Assess start-up businesses using the best practices of entrepreneurial marketing.

Identify Promising Product Ideas

Develop skills to identify promising product ideas using WOW! Groups and Six Hats analysis.

Low Cost Marketing Tactics

Identify low cost marketing tactics to introduce new products and promote start-ups.

Pitch New Business Ideas

Develop the skills to pitch new business ideas to investor, VCs, and potential buyers.