Entrepreneurial Marketing
Innovative Marketing tactics and strategies for launching new ventures. Topics include developing and analyzing competitive angles that make competitors irrelevant and best practices for marketing new products/services on a limited budget.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes: 

The Law of the Angle

Apply the Law of the Angle to identify promising start-up ideas and make other start-up ideas more promising.

Assessing Start-Up Businesses

Assess start-up businesses using the best practices of entrepreneurial marketing.

Identify Promising Product Ideas

Develop skills to identify promising product ideas using WOW! Groups and Six Hats analysis.

Low Cost Marketing Tactics

Identify low cost marketing tactics to introduce new products and promote start-ups.

Pitch New Business Ideas

Develop the skills to pitch new business ideas to investor, VCs, and potential buyers.