Customer Relationship Management
Methods and principles for effective management of customer relationships and interactions. Analyzing customer-interactive processes. Facilitating customer roles in the supply chain pertaining to cost, quality, and workflow. Using customer service technology for strategic advantage.
MBA
619
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesNone
 Taught 
Course Outcomes: 


CRM Design

Learn important concepts pertaining to CRM design and implementation.

Synthesize and Integrate Principles

Be able to synthesize and integrate principles that guide successful CRM.

Explain CRM Principles

Be able to explain principles of CRM to managers and others.

Apply CRM Principles

Be able to apply CRM principles to real organizations.