Consumer Behavior
Improving managerial decisions by gaining an in-depth understanding of consumers. Topics include transproduct consumer needs, perception, information processing, persuasion, decision-making, and post-consumption evaluation.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes: 

Apply Consumer Behavior Theory

Students should learn how to apply abstract consumer behavior theories to specific business situations.

Consumer Behavior Theories

Students should understand theories in the following consumer behavior realms: fundamental consumer needs, information processing, persuasion, and post-consumption evaluation.

Effective Groups

Students should learn to work more effectively in groups.

Effective Communication

Students should learn to communicate more effectively (both orally and in writing).