Business-to-Business Marketing
Examining the scope and challenges of business-to-business markets, including building and managing customer relationships and services, customer selection, B2B distribution channels, managing R&D and technical product development, new-product launch, positioning, and pricing.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes: 

Business-to-Business Marketing Theory

Appraise and apply business-to-business marketing theory and practical concepts to a range of business situations.

Comparing Business-to-Consumer Marketing

Describe the dynamic nature of the business-to-business marketing environment and the similarities and differences with business-to-consumer marketing.

Creating Value

Students will possess the business skills and tools needed to understand, create and deliver value to other businesses, governments, and/or institutional customers.