Brand Management Strategy
Develop the fundamental skills required to successfully manage consumer brands, including brand strategy and development, P&L management, portfolio creation, AC Nielsen analysis, product innovation and competitive strategy.
MBA
657
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesNone
 TaughtFall Contact Department, Winter Contact Department, Spring Contact Department, Summer Contact Department
Course Outcomes: 


Principles of Branding

Understand the principles of branding and brand-consumer relationships.

Evaluating brand performance

Measure and evaluate brand performance.

Optimizing brand assets

Demonstrate ability to optimize and leverage brand assets.

Strategy development and implementation

Develop a brand strategy and a plan for its implementation.