Advanced Brand Strategy
Strategic market analysis and development and implementation of a strategic marketing plan for a new product, new business, or an ongoing operation.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes: 

Principles of Brand Strategy

Learn and appreciate advanced principles of brand strategy.

Gain a Deeper Understanding

Learn about 50 constructs for gaining a deeper understanding of a situation.

BrandPoint Process

Learn a strategic planning model called the BrandPoint Process.

Real-Life Marketing Analysis

Prepare for real-life marketing analysis and brand planning cycles.

Innovative Thinking

Become more innovative in strategic thinking and strategic plans.

Strategic Planning for a Business

Develop a full-blown strategic plan for a live business complete with analysis, insights, and recommendations, specifically including the BrandPoint and TouchPoints for the business.