Principles of Brand Strategy
Learn and appreciate advanced principles of brand strategy.
Gain a Deeper Understanding
Learn about 50 constructs for gaining a deeper understanding of a situation.
Learn a strategic planning model called the BrandPoint Process.
Real-Life Marketing Analysis
Prepare for real-life marketing analysis and brand planning cycles.
Become more innovative in strategic thinking and strategic plans.
Strategic Planning for a Business
Develop a full-blown strategic plan for a live business complete with analysis, insights, and recommendations, specifically including the BrandPoint and TouchPoints for the business.