Ad Issues and Strategy
Advertising theory, research, target market analysis, campaign strategy, creative and media strategies, advertising promotions, and ethical issues facing the advertising industry.
COMMS
626
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesNone
 TaughtFall Contact Department, Winter Contact Department
Course Outcomes: 

Please contact the individual department for outcome information.